ThirdLove becomes comfortable with shoe designer Sarah Flint.
Earlier this month, the lingerie and loungewear e-trader quietly teamed up with the luxury shoe designer for a limited-edition sleepwear collaboration.
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“We love that Sarah Flint aligns with our focus on confidence, as well as comfort and style,” said Heidi Zak, co-founder and CEO of ThirdLove. “With this special collaboration, we’re excited to launch our first printed pajamas, blending one of Sarah Flint’s floral designs onto the lightweight woven pajamas from ThirdLove; a perfect match for summer.
Sarah Flint, Founder and Creative Director of her namesake brand, added that “Helping women look and feel great is at the heart of our philosophy and we’re excited to bring that to life in our new collection with ThirdLove. Combining ThirdLove’s cutting-edge approach to comfort and fit with our collective mission to put women first, this new collaboration designed for women by women offers a unique and accessible slice of luxury and leisure.
The Sarah Flint x ThirdLove three-piece collection is available exclusively at thirdlove.com and includes cotton pajama pants, shorts and shirts. The pieces are priced from $ 60 to $ 130 for a set and are available in sizes XS through XL.
Meanwhile, ThirdLove is in expansion mode. The underwear brand added loungewear to its assortment in February.
“This is our first foray into broader product expansion and we’ll continue from there,” Zak said at the time.
The San Francisco-based company also revealed plans to expand its underwear selection last fall, updated their online Fit Finder with an interactive quiz titled “The Fitting Room” in January, unveiled their seamless collection earlier this month and recently has partnered with Dia & Co. to offer bras, underwear and loungewear in sizes 10 to 32 on the Plus Size Fashion e-commerce platform.
ThirdLove, which was born online in 2013, exceeded $ 1 million in multi-day revenue in 2019, quickly become a fan favorite among consumers and investors alike.
Sarah Flint and her brand have enjoyed similar success. In 2017, with the help of investor and model Cindy Crawford, the luxury shoe designer pivoted her business to a direct-to-consumer model. Flint told WWD in 2019 that the move helped drive triple-digit growth (over 300%) from 2017 to 2018.
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