Tess Nguyen who bought Midnight Mischief from GUMTREE is building a $ 2 million sleepwear empire

Tess Nguyen (pictured) who was told she made a huge mistake after buying a little-known Gumtree business for $ 15,000 built a $ 2 million sleepwear empire

A physiotherapist who was told she made a huge mistake after buying a little-known business on Gumtree for $ 15,000 has built a $ 2 million sleepwear empire.

Tess Nguyen, from Sydney, had always dreamed of owning a clinic someday – but she made a surprising career change after stumbling upon a business ad for sale for Midnight Mischief, a monogrammed pajama brand, in 2018.

At just 22, she took a financial risk to sue the Australian nightwear brand despite no background in business, e-commerce or fashion.

“This story surprises everyone because it’s not your typical ‘start-up’ story. I was scrolling through Gumtree late at night looking at physiotherapy clinic prices when an ad for ‘Midnight Mischief’ went on sale, ”Tess, now 25, told Daily Mail Australia.

“I don’t know if it was a hunch, but I immediately felt drawn to the announcement and the idea of ​​the company. It was the first time I had heard of custom pajamas so I thought it was a great idea. I don’t know what got into me but I decided to investigate. A month later, I was a business owner.

Fast forward three years, her brand – beloved by celebrities, models and beauty gurus – has grown from $ 15,000 to more than $ 2 million in revenue in less than two years, with a set of pajamas now sold. every 10 minutes.

Fast forward three years, his brand has grown from $ 15,000 to over $ 2 million in revenue in less than two years, with a set of pajamas now sold out every 10 minutes.

Fast forward three years, his brand has grown from $ 15,000 to over $ 2 million in revenue in less than two years, with a set of pajamas now sold out every 10 minutes.

Fast forward three years, his brand has grown from $ 15,000 to over $ 2 million in revenue in less than two years, with a set of pajamas now sold out every 10 minutes.

Fast forward three years, his brand has grown from $ 15,000 to over $ 2 million in revenue in less than two years, with a set of pajamas now sold out every 10 minutes.

“Although I bought the business, it was not established and was just an idea at the time. I still had to develop it from scratch because there was little to no data being transmitted, ”Tess said.

When she asked a business accountant and his friends for advice about her new business venture, they all gave her the same stern warning: “You are setting yourself up for failure.”

“I started to doubt myself after hearing everyone’s thoughts. I was extremely scared of failure, but I was more scared of the “what ifs,” she said.

“But I don’t blame them because on second thought, it seems quite odd that a 22-year-old physiotherapist with no business experience would want to start an e-commerce store selling sleepwear.”

Refusing to give up, Tess started the label as a side business in a spare bedroom inside her parents’ house – while working full-time as a physiotherapist seven days a week.

“It was honestly one of the most difficult times of my life,” she said.

She had always dreamed of owning a clinic someday - but she made a surprising career change after she came across a business ad for sale for a brand of monogrammed pajamas.

She had always dreamed of owning a clinic someday – but she made a surprising career change after she came across a business ad for sale for a brand of monogrammed pajamas.

With millions of Australians staying at home more than ever amid a global pandemic, his brand saw sales increase 165% between July 2020 and July 2021

With millions of Australians staying at home more than ever amid a global pandemic, his brand saw sales increase 165% between July 2020 and July 2021

Every day, Tess commuted for over an hour to town so she could start her work from 6 a.m. before going home at night to work on her brand.

“At first, I still clung to my dream of working as a physiotherapist. I was pushing my mental and physical limits and was chronically sleep deprived, ”she said.

As she struggled to cope with the demands of her career while juggling her business, Tess decided to cut her hours by working part-time as a physiotherapist.

I was at the right time and in the right place when everyone stayed home in their pajamas during Covid-19

“I wanted to keep my job as long as possible and everyone, including my accountant, was telling me to quit my job. But I didn’t take their advice, ”she said.

“I have reduced all of my expenses for myself and social life and have funneled them into my business.”

It took about a year for her to see a big boom in the business – and eventually she took over all the free rooms in her parents’ house, including the garage.

“At first, I was growing my business organically and experienced slow and steady growth. It was when I had a marketing strategy that Midnight Mischief started to take off… it was towards the end of 2019, ”she said.

“Then at the start of 2020 I was in a privileged position where I had momentum and I was at the right time and the right place when everyone was at home in their pajamas during Covid-19.”

The monogrammed pajama brand has a legion of fans, including celebrities, models and beauty gurus (photo by singer Samantha Jade)

The monogrammed pajama brand has a legion of fans, including celebrities, models and beauty gurus (photo by singer Samantha Jade)

Eventually, she took over all the free rooms in her parents' house, including the garage.

Eventually, she took over all the free rooms in her parents’ house, including the garage.

His brand saw its sales increase by 165% between July 2020 and July 2021

His brand saw its sales increase by 165% between July 2020 and July 2021

His brand saw its sales increase by 165% between July 2020 and July 2021.

“I experienced unprecedented growth in 2020 and decided to quit my job to pursue Midnight Mischief full time,” she said.

“I feel very blessed and grateful. I’m happy where I am and never thought Midnight Mischief is growing as fast as he has, so I’m counting my blessings every day.

For those looking to start a business, Tess said, “It’s a cliché, but I listened to it and it worked for me. Start and understand later. When there is a will there is a way and the answer you are looking for is always there.

“At the end of the day, no one will be there 24/7 to hold your hand in life – you hold the power to change your own life.”


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