Tan France, one of strange eye‘s Fab Five and a co-host of Next in fashion, partnered with retail platform and brand incubator Thmbl to design a gender-free outerwear line for the fall / winter 2021 season. France loved the idea that a coat was often the only thing that is remembered about someone’s outfit, and saw the need for more affordable and luxurious pieces on the market. His solution consists of seven different styles that sell for between $ 375 and $ 475 and will be available for sale in November (so you better get on the waitlist).
“It’s about where you are now and how you want to present yourself to the world.”
Of course, Tan has designed a beautiful campaign to accompany gout. The inspiration behind the jackets and the details you see on each one is personal – but it all starts with Tan’s middle name, Washim. In a video for Thmbl, Tan talks about being one of the seven brunettes throughout his growing school. He recounts moments of bullying in which children would split his middle name and say that “it was him” to blame throughout his early days.
“I wanted to take this memory which was actually quite painful and put a positive spin on my name,” he said. “Was Him is for everyone, regardless of gender, regardless of ethnicity, regardless of where you once were in the world. It’s about where you are now and where you are now. the way you want to present yourself to the world. That’s what we are with Was Him – a highlight that speaks to all of you. We don’t want to be an exclusive brand, we want to be an inclusive brand, and that is what we offer here.
Tan’s husband Rob, originally from Wyoming and raised on a ranch, created the embroidery for the Western-inspired collection, helping Tan shape the line into a representation of his life in America, interwoven with his British and Pakistani roots. . You can click to see the full line in all its mixed media and color block glory, and watch this space as we wait for launch day and jump straight into shopping.