Sleepwear market to exceed $ 18.5 billion valuation by

New York, United States, August 30, 2021 (GLOBE NEWSWIRE) – Nightwear Market Overview

According to a comprehensive research report from Market Research Future (MRFR), “Nightwear market Information by product type, material, end user, distribution channel and region – Forecast until 2027 “, The market is expected to cross $ 18.5 billion by 2027 at a CAGR of 9%.

Market scope

The sleepwear market has grown more and more during the pandemic due to the fact that more people are staying than ever before. With the growing desire of consumers for stylish items, the demand for sleepwear is booming. Sleepwear, nightgowns, and nightwear are all terms for sleepwear. These are the clothes that are most often worn or loved during sleep. It is made of a variety of materials, including cotton, wool, and silk, among others. The increased preference for comfort garments in several countries is estimated to drive the development of the sleepwear market during the forecast period. The increased online presence of the online brands will further enhance the development of the sleepwear market in the coming period. In addition, the improvement in product design and overall comfort will further increase the expansion of the sleepwear market in the coming period.

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Market factors

Strong economic growth, widespread migration from rural to urban areas, and the emergence of a large and prosperous middle class have pushed multinational retailers across borders and supported the opening of new retail establishments. Due to the easy availability of the required goods, strong cross-border trade in sleepwear has also attracted many consumers to the product line.

Competitive landscape

The central companies in the nightwear market are

  • Berkshire Hathaway Inc. (United States)
  • Hanky ​​Panky Ltd. (United States)
  • L Brands Inc. (United States)
  • Hanesbrands Inc. (United States)
  • American Eagle Outfitters Inc. (United States)
  • MAS Holdings Ltd. (Sri Lanka)
  • Jockey International Inc. (United States)
  • Triumph International Holding GmBH (Germany)
  • PVH CORPORATION (United States)
  • Chantelle Group (France)

Market constraints

The sleepwear market is believed to be constrained by the increasing number of private label manufacturers in the market which will increase competition in the market.

Browse the In-Depth (90 Pages) Sleepwear Market Research Report:

COVID 19 Analysis of the Sleepwear Market

The emergence of the global COVID-19 epidemic has sparked a global catastrophe. The pandemic, which has affected more than 213 countries, has already created a global economic context. Consumers are turning their attention to non-store distribution channels such as online e-commerce platforms, while in-store distribution channels such as supermarkets, hypermarkets and specialty stores are closing. Along with inventory and shipping operations, sleepwear companies sell their products through online platforms. Additionally, due to limited customer traffic, countries that have relaxed the lockdown are seeing a gradual decline in the sale of nightwear in retail stores. For example, Weekend Made is a new sleepwear brand that aims to provide relief to people with exceptionally sensitive skin who need seamless, sense-friendly sleepwear.

Weekend Made tailors items to reduce thread-to-skin contact and bulky seams. The addition of modal, lyocell and elastane to the soft, natural, sweat-wicking fabric adds to the comfort. Classic button-up pajamas for women and children are included in the first collection, as well as a special variety of crossover pajamas for children alone. You have the choice between two styles mom and me. The pajamas are now available in black and blush beauty pink, the blue and red pajamas arrive in October.

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Market segmentation

The bottom wear segment is estimated to represent the highest market share during the forecast period by product type.

By material, the silk segment is expected to register the highest growth rate during the forecast period.

In terms of end use, the female segment accounted for the largest market share during the forecast period and is expected to grow at a reasonable rate throughout the forecast period.

By distribution channel, the stores segment is estimated to be dominated by the supermarkets and hypermarkets sub-segment, which is expected to be the largest. These channels represent the highest sales of nightwear.

Regional perspectives

In 2019, North America held the largest market share in the global sleepwear market, and this trend is expected to continue during the study period. One of the main reasons for the growth of the sleepwear market in North America is that the major manufacturers are expanding their product portfolio. During the projection period, Asia-Pacific is expected to grow at the fastest rate. The growing popularity of sleepwear in developing countries and increasing disposable income of consumers are expected to drive the market growth in Asia-Pacific. Recently, for its Quadrant Growth Fund, Quadrant Private Equity decided to invest in Papinelle, a line of nightwear and loungewear for women. Papinelle was established in 2003 at Paddington Markets in Sydney and has since evolved into an international sleepwear and lifestyle company, selling its products both online and in physical stores. Its offerings include pajama sets with matching tops and bottoms, babydolls, bathrobes and underwear, with pajamas ranging in price from $ 80 to $ 200 on the company’s website.

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