Launch of the new brand of children’s accessories Flitzy

Newly launched Flitzy targets “mini trendsetters” with its collection of adult fashion, hairstyle and jewelry accessories for children over 3 years old.

Flitzy was designed to celebrate uniqueness and boost self-esteem, and places the happiness and well-being of children at the heart of its brand with its six core values ​​- unique, love, share, create, kind and accept. .

The accessories brand offers three “Flitzer” categories: “fun” for trendsetters who like to wear bright colors; “Fashion” for those who like to create their own style and look for unique pieces; and “fancy” for girls who love products that shine and want to cherish all of their favorite accessories.

For the hair, we find ombré scrunchies, alice bands, clips and multicolored faux hair, while the jewelry collection offers necklaces with flower, butterfly and heart charms, as well as earrings, bracelets. and rings to stack.

Flitzy also offers “Believe Beads” which include positive words such as kindness, courage and bravery and positive affirmations such as “I believe in myself, I believe in my friends”.

The brand also offers subscription boxes, which feature “fun and glitzy treats” ranging from seasonal jewelry and accessories to games and experiences, valued at over £ 50. Subscription boxes drop four times a year.

To launch the brand, Flitzy teamed up with YouTube star “Like Nastya”, who created a line of unique jewelry and accessories inspired by her style and her own subscription box.

Image: Courtesy of Flitzy

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