Best discounts on children’s toys: from shopDisney to Build-A-Bear

ONE of the biggest adjustments when having a child is preparing for the amount of stuff they’ll need.

Even if you’re just looking to shop for the essentials for your precious bundle, you’ll need to stock up on everything from strollers and cribs to a selection of toys to help their development, encourage their imaginations and creativity, and keep them entertained.

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Newborn child kicking and grabbing toy in white sunny nursery

Once you start doing the math, all of those kid toys and baby kit start to add up.

Especially once you factor in birthdays, celebrations, and whenever you want to surprise your little cutie with a special gift just because he’s the most magical human being you’ve ever seen (this happens more often than you think, trust us).

Some online retailers have a selection of kids and babies’ discount codes – incredibly useful for big ticket items like a new stroller or cot, and also great for saving on an interactive toy, Lego set, or entertainment system. indoor for toddlers, aka a play tent or ball pool.

Personalized baby gear, clothes, and toys make a perfect gift for a new baby, although older kids also love having a dressing gown with their name on it or a personalized wooden push toy.

From favorite characters to nursery essentials, we’ve rounded up the 5 best kid & baby essential toy retailers you can save money with right now.

1. Mamas & Papas: the best for all your baby’s needs

    Mamas & Papas offers a selection of childcare items and strollers

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Mamas & Papas offers a selection of childcare items and strollersCredit: Moms & Dads

Mamas & Papas offers a full selection of baby toys and equipment, such as swings, play mats, seesaws, nursery furniture and strollers, both own brand and large names like Nuna and Babyzen.

The brand offers a new collection of Liberty London floral patterns, through Ocarro strollers, changing beds and more.

At Mamas & Papas you will also find everything you need for baby feeding, baby grooming, clothes, bedding and car seats – everything you need for the first year with baby. and beyond, in one place.

The site is currently offering a discount of up to 25% on selected items, but you can use the Mamas & Papas discount codes to save even more across all categories.

2. The Entertainer: the best for all toys

    The Entertainer has everything you'll need to play indoors and outdoors, like this sand and water table from the Early Learning Center

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The Entertainer has everything you’ll need to play indoors and outdoors, like this sand and water table from the Early Learning CenterCredit: The Animator
  • The ELC Entertainer water and sand table, £ 49.99 – Buy here

The artist has all the toys a child has always dreamed of that will keep them occupied for hours when playing at home.

You’ll find garden toys, arts and crafts, board games, action toys and dolls, toys that stimulate the imagination like fancy dress, construction toys and top brands. such as Lego, Barbie, Paw Patrol and more.

There’s currently up to 50% off select toys on the website, and you’ll also find a selection of toys under one tenner – they’re perfect for birthdays and include everything from Crayola to Aquabeads to Poopsie and the LOL Surprise gifts.

Don’t forget to use The Entertainer promo codes for site-wide savings.

3. My 1st years: ideal for personalized toys

    A personalized toy that baby can cuddle is a win every time

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A personalized toy that baby can cuddle is a win every timeCredit: My 1st years
  • My 1st Years Personalized Green Knitted Dragon Plush, £ 25 – buy here

My 1st Years is the go-to kid’s retailer if you want to wow new parents with a personalized number for their baby, or make sure you’re the aunt of the year by gifting your niece and nephew a toy they will cherish.

My 1st Years adds a personalized touch to any children’s toys and clothing you can think of, from wooden push-along toys to soft cuddly animals, from ride-on toys to furniture, from play kitchens to puzzles.

For newborns, nothing beats a personalized blanket or plush, although the cult eared dressing gowns from My 1st Years are another popular choice.

Currently, you can enjoy savings of up to 50 percent on the site – you’ll be sure to find a unique birthday or christening gift for the special mini-someone in your life.

4. Build-A-Bear: great for one-off hugs

    Build-A-Bear offers custom plush toys that can be designed like a child loves

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Build-A-Bear offers custom plush toys that can be designed like a child lovesCredit: Build-A-Bear

As any parent will tell you, Build a bear inspires a near-cult obsession among its followers (basically all children under 10, and many of those older too).

It’s the perfect gift destination for any plush-loving kid, and you’ll find everything from bunnies and stuffed animals to themed animals from blockbuster movies and TV shows.

Best of all, each toy can be personalized down to the smallest detail, whether you want a specific character, scent, or song, not to mention the range of clothes and costumes toys can have, making them a popular one to grow. with your child-gift.

If your kid is looking for a specific character, there are tons to choose from like Star Wars, Trolls, Paddington, How To Train Your Dragon, Frozen, Peter Rabbit, and more.

5.shopDisney: great for beloved characters

    shopDisney offers many fun playsets with your child's favorite Disney characters

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shopDisney offers many fun playsets with your child’s favorite Disney charactersCredit: shopDisney
  • shopDisney Toy Story 4 Potato Pals Playset, € 30 – Buy here

With Disney + arriving in the UK in March, chances are your family will have Disney fever again.

From Frozen to Toy Story, Star Wars to Spiderman, there’s an endless selection of merchandise themed around your child’s favorite Disney characters, including fancy dress accessories and pretend toys, on disney shop.

shopDisney is known for its quality merchandise: if you buy a toy from here, it’s usually well rated and likely to go the distance.

You’ll also find exclusive playsets that aren’t available to anyone else – we can’t get enough of the Potato Head family in their interchangeable outfits.

These sensory toys are great for kids.

Or be the parent of the year with one of these fabulous ball pools.

Looking for more toy, book and gift ideas? Go to Sun Selects Parenting.

* Prices are correct at time of writing but are subject to change.


Get extra savings with The Sun coupons, including discounts and discount codes for children’s toy retailers like My 1st Years, Build-A-Bear, and shopDisney.


This article and all featured products were independently selected by The Sun reporters. All recommendations in the article are based on expert editorial opinion. If you click on a link and buy a product, we can generate income: it helps support The Sun and does not affect our recommendations in any way.



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